The real estate market is constantly evolving and even more so in this pandemic. REALTORS® had to make the transition from in-person dealings to everything virtual complying with the safety and health guidelines.

The need for REALTORS® to market their business on virtual platforms has given stimulus to the knowledge of managing one’s business online. Nowadays, the real estate business relies heavily on social media marketing to advertise services and homes while also generating quality leads.

Since you’re a real estate agent, social media can be very helpful to increase your business. Social media marketing can help REALTORS® reach a wider audience without having to spend a great deal of time and money. There is information and strategies that REALTORS® can utilize the information and strategies to build their real estate social media presence and increase their business.

Establishing your Digital Real Estate Marketing Goals and Tactics

• Allow your personality to shine through

Determine your niche and target your demographics experience with the type of home or buyers to sell to. For example, some niches are helping first-time homebuyers, specializing in commercial real estate, helping families buy a second property for a vacation home, offering decorating tips and more.

When a REALTOR® positions themselves as the most knowledgeable person on the topic, users are more likely to trust and invest in their services. This is especially true if they solve a pain point or issue that many people experience.

• Pick your platform

Identify which social media platform is right for your business as the chosen platform must speak to the targeted demographic and their Internet habits. REALTORS® must also monitor platform insights and engagement using built-in business features, for example Instagram and Facebook's features can easily compare likes, shares, comments and views across various posts. This tool will allow you to discover what ad copy, content type, post timing, and more, is performing well. REALTORS® can also boost your posts to expand its reach within your targeted demographic.

•  Develop a Unique Social Media Strategy

The next step in digital marketing is to create a unique strategy. Merged Real Estate Marketing’s favourite way of creating an attractive social presence is by strategically advertising an experience and highlighting real people who have used your services.

• Seek Professional Help

With no more or limited open houses, photography and videography have become important parts of selling homes. In a survey from Center for REALTOR® Development, it has been discovered that visual content plays an integral role in attracting potential buyers and selling a home. For instance, homes with high-quality photography are 32 times more likely to sell faster than other homes. Homes with multiple photos also sell faster than those that have only one. A home with 20 photos is likely to spend only 32 days on the market whereas a home with only one photo will spend an average of 70 days on the market before being sold.

• Use Online Advertising to Your Advantage

In the past, REALTORS® have used traditional marketing methods to advertise their services. While print and broadcasting advertisements were beneficial, they are costly ways of reaching new clients. In today’s scenario, online advertising is a more affordable way to receive wide range of leads with the help of a click.

REALTORS® can use an online ad campaign on Facebook, Instagram or Twitter to reach their target clients with ease. Ads can be targeted to users based on their demographic and whether they have shown interest in buying a property in the local area.

While this may sound simple, it can be much more difficult to grab a user's attention. Think more about: “What’s in it for them? Why would my audience like this content? Is it relevant? A topic needs to be both relevant and something that your desired demographic will be invested in.

• Stand Out in the Industry

Market yourself like no one else! Your unique proposition is one where you are able to grab your audience’s attention and deliver what you are claiming. REALTORS® have the best knowledge of the market, the community and can benefit more from an active and visually attractive social media presence.