February 1, 2018
What are the biggest trends in real estate for 2018 as per the 2018 Swanepoel Trend Report.
Top 10 Trends:
1. Follow the Money Billions of dollars in outside investments are impacting the real estate industry.
2. Direct Buyer Platforms are making a big impact by creating a model that could dramatically change the way in which brokerages operate and how consumers buy and sell homes.
3. A New Generation of Discount Brokerage firms are gaining market share and offering lower fees and high service.
4. The Management-Empowered Brokerage model is a new business model brokerages need to evolve with as there is a shift impacting the traditional brokerage business model.
5. Mergers and Acquisitions are being used by real estate companies for their growth strategy as the real estate industry evolves into a sophisticated corporate managed industry.
6. Innovative brokerages are using high-quality design and branding by offering Design as a Service to help their agents stand out among the competition.
7. Swanepoel offers an Online Lead Generation Playbook that explores how to optimize conversion rates as online platforms like Facebook and Google have to compete for real estate ad revenue.
8. Smart CRMs are a sign that relationship management is changing and being reinvented.
9. Commercial Real Estate has an impact on the value of residential real estate and big changes such as outside investments, are affecting the industry.
Last but not least,
10. Technology is transforming the real estate industry.
For more information and the full report click here.
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